• Website Authority (Weight 3) and Social Media Handles (Weight 1): Website Authority reflects a clinic’s online credibility and trustworthiness, ensuring that the public can access reliable healthcare information. Social Media Handles allow individuals to stay connected, receive updates, and access educational content in an era where healthcare providers actively engage with their communities through social media platforms. These criteria collectively promote transparency, accessibility, and the reliability of information, empowering the public to make well-informed decisions when seeking naturopathic healthcare services.